BRANDING
A NEW CHAPTER
Perched high above the Hudson River, Boscobel House & Gardens is a meticulously restored Federal-era estate, celebrated for its sweeping river views and formal gardens. To expand its public programming and create a sustainable revenue stream, the museum introduced a brand-new pavilion — a contemporary event venue designed to support the preservation of this historic site.
I led the launch of this new Hudson Valley destination by creating its identity and producing an immersive estate-wide open house. Guests wandered the gardens at golden hour as a string quartet played among the hedges, enjoyed passed canapés overlooking the river, and stepped into the pavilion for live music, florals, and curated culinary showcases. I developed the preferred vendor list, designed invitations and promotional collateral, and established the voice and tone of this modern addition to a historic landmark — generating buzz and securing bookings for its inaugural season.
